Mumbai 27 Dec: Chief Operating Officer Flock Entertainment OTT Irfan Marazi on Tuesday thanked Prime Minister Narendra Modi for opening Kashmir to the entertainment market.
Irfan said, After the removal of Article 370, “Armaan” web series is the first web series to be completely produced in Kashmir, in which Kashmiri actors and Kashmiri colleagues have supported wholeheartedly.
“Successfully producing this web series would have been impossible without the help and leadership of the Modi government, Irfan said- adding the media and entertainment (M&E) industry is estimated at INR 126k cr (US$ 19.4 bn) this makes the sector larger than India’s consumer durables and online retail industries.While keeping this in mind “ I firmly believe the M&E sectors can be developed in the UT of J&k which can have a windfall effect on the direct & indirect employment and GDP of the UT itself”
The web series shot in Wadi-e-Kashmir, which is in the headlines all the time, is named “Armaan.” A romantic thriller that touches upon every aspect of love, marriage, and betrayal. From Chashm-e-Shahi to Dal Lake, Armaan web series has been shot on location in Wadi-e-Kashmir.
Pertain to mention here, Zarina Wahab and Ashmit Patel will be seen playing the lead characters in “Armaan” web series.
“All Kashmiri artists believe that without the help of the Modi led Government, it would have been impossible to do anything in Kashmir in the direction of entertainment,” he further said. Adding
“Flock is not stopping at a new web series for Kashmiris but also presenting international cinema dubbed in Kashmiri to them. These days, Flock OTT is also doing special work on Urdu and Punjabi web series, which will soon be in the public domain,” Irfan further said.
CEO of Flock OTT, Preeti Kumeria, believes that without the help of the people of Kashmir, and support of local administration this web series could not have been made.
“The support of the Kashmir administration was very important for this web series, and their cooperation is incomparable. As beautiful as Wadi-e-Kashmir is, equally beautiful are the people there and their understanding,” Kumeria explained.
“Kashmiri Youth is very talented, and should be exposed to everyone at any cost,” said Flock OTT MD and eminent actor Vijayendra Kumeria adding he said that through this web series “Armaan” many Kashmiri artists and the hidden art of Kashmir will come to the limelight.