Advertise With The Kashmir Scenario

Online Advertisement Tariff for The Kashmir Scenario

How to place an ad:

All available advertising placements follow the guidelines and best practices of the Interactive Advertising Bureau.

TFT Website (Rates applied in Percentage due to hits rating):

Home page 200%
Editorial page 150%
Hot Features pages 125%
News Pages 100% and Features Pages 100%

Acceptable Ad format:

Image (jpg/gif)
Rich media/Flash enabled Recommended Animation Length (:15 Seconds)
IFRAME – Inline Frame Content text or images.
Recommended Maximum Initial Download File weight (40-90k)

Standard Banner Sizes and Specifications
Available Ad Slots
and Sizes (pixels)
Standard Images
AD 100% Rates
(per month)
Rich Media Without
Video AD 100% Rates
(per month)
Discount on
100% Rates for
(per month booking)
Ad slot 1:

Leader board – 728 x 90

Rs. 12,000 Rs. 15,000 5%
Ad Slot 2:

Medium Rectangle – 200 x 250

Rs. 5,000 Rs. 7,000 10%
Ad Slot 3:

Small Rectangle – 200 x 100

Rs. 3,000 Rs. 4,000 10%
Ad Slot 4:

Long Rectangle
strip – 200 x 300/600

Rs. 15,000/Rs. 25,000 Rs. 20,000/Rs. 30,000 5%
Ad Slot 5:

Main Slider – 640 x 390

Rs. 30,000 Rs. 35,000 15%
Ad Slot 6:

Center Strip – 640 x 90/100

Rs. 20,000 Rs. 30,000 5%
Ad Slot 7:

1st Medium Strip – 310 x 150

Rs. 10,000 Rs. 15,000 5%
Ad Slot 8:

2nd Medium Strip – 310 x 150

Rs. 10,000 Rs. 15,000 5%

Ads Appearance:

Ads must be distinguishable from editorial content.
Creative ads must have a dark colored border (1 pixel minimum)


Advertiser is responsible for all standard banners creative and rich media fees
Advertisers are held accountable for all ad content

We reserve the right to suspend and/or terminate advertising campaigns that do not follow our guidelines.

Rates and standards are subject to change without advance notice.

Please notify us of any violation of our interactive advertising standards.



About The Kashmir Scenario Online Traffic:

The Kashmir Scenario now gives a chance to the brands, artists and businesses to advertise their product to targeted online audience from the different parts of world. All articles on The Kashmir Scenario website can be shared on Facebook, Twitter, blogs and other social media websites.

The website has over 2,9000 hits; more than 422,000 pages views, and 70,674 visitors each month, of which 41,700 are unique. About 60% of this traffic is from the India, 20% from Pakistan and 20% from others countries. TFT has a wide range of audiences including the young and old, policy makers, business and financial elites, students and other occupational groups across the globe.

Audience Profile:

We have a high-valued audience for our high-valued advertisers. The Kashmir Scenario readers are mostly rich, educated, affluent and influential. Our readers from across the country and around the globe are students, travelers, business decision makers, opinion leaders and influential consumers – more so than the typical online users. They need to know up-to-the-minute world news and information to make key decisions about business and life.

Our readers are active and engaged web users, people who come to for more than just the latest opinions. They update and follow-up with the series of our expert opinion furnished by our columnists, with our editorial experts and with each other.

Here are some quick facts about our highly engaged audience, which are derived from an online survey conducted in July 2008:

Respondents from around the world:

90% male
55% aged 40 and above
94% have at least a bachelor’s degree
54% spend between one to three hours a day on the internet
43% earn more than USD $100,000
86% use the internet for obtaining news
60% of respondents confirmed as their main source of information about India on the web
64% access regularly
78% make their travel reservations online
51% use the internet for e-banking
58% purchase books on the internet
13% make international phone calls regularly
52% ranked the internet as their first source for news and information about Jammu and Kashmir



Audience Targeting

Audience targeting:

We can serve your ads according to your audience preference.

The following types of targeting can be done on

Country specific
Time of the day
Day of the week
Date range
Operating system

Advertisement Contacts:

Sajad Ahmad Shah

Marketing Manager
Srinagar, Kashmir

Mailing Address:

The Kashmir Scenario
Bhat apartment’s 3rd floor Rajbagh Extension Srinagar

Phone Number: 0194-2487744 +91-9796663354


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