Government to review Advertisement Policy in J&K

No Loophole in 1996 Law but sincerity could do with

 Ashok Raina

Jammu 07 July: There are those who think they can find loopholes in 1996 advertisement policy but not to find out what their obligations are? There are number of standard loopholes in supervision management and question –setters seek to explicitly close.

If “the eyes of your heart be enlightened” you discover its true light and will accept that you do something sinful too.
The incessantly repeated misinterpretation that You I can commit all the crimes in the Decalogue and then escape” Scot free” by just merely believing that new law or amendments will save us from paying for our mistake and blunder which is entirely unfeasible at all.

To change the advertisement policy be ultimate in unlawful imaging when we allow ourselves to image such picture the picture you find out incomplete again because of word “insincerity” is practical in our day and imprison ourselves by kind of new images is not a good thing at all.

It is true that before to frame any law the law makers are fully acknowledged by themselves that “ A law with loophole is no law at all” Though to challenge the law of 1996 is kind of new image which will prove such misinterpretation in future will cost the thousands of trade jobs in Jammu and Kashmir. The publication sector having already lost thousands of jobs in Jammu and Kashmir since 2009.

The only time we truly feel peace is when we have balanced the laws. It is truly we always knows and believe that there are more politicians, secretarial and attorneys in our state but the line of demarcation between the truth and a lie, honesty and dishonesty, morality and immorality customarily elevate those happenings of past which are aching to one and all.

This is the reason that Supreme Court of India has recently put an end to taxpayer-funded, full –blown narcissism of politicians by banning the government from issuing media advertisements containing photos of chief ministers, ministers and political leaders of ruling parties.

There is call for approval of the cabinet standing committee on communication and government advertising to promote those programs and to make better for 4th pillar of democracy as early as possible .In Developed nations where you can originate the advertising Act and advertising compliance certificates among the publishers is being given for all time for their betterment and encouragement but alas to say in Jammu and Kashmir new image wavers are finding the loopholes in such advertisement policy which is running since 1996 uncompromisingly .

In Hyderabad were 165 small dailies which empanelled based on the certificates of Registrar of Newspaper of India (RNI) recently containing the proof of publication merely? The state efficiently understand and appreciate that small newspapers play an important role in the society and since the big newspapers have a higher tariff the government intends to promote small newspapers.

In Parallel to Hyderabad all looks dissimilar in Jammu and Kashmir the issue of fairness/unfairness in issuing of advertisements is likely to be contested in most cases in a vexatious manner. The large newspapers are getting full-size prized advertisements by means of violation of 1996 advertisement Act extremely .To make happy those publications under pressure the administrative blocks are in desire to close the chapter of small media enterprises in state for their vested interest.

To blames upon an earlier period of law framed in 1996 for Jammu and Kashmir meant for issuance of advertisement to print media is nothing more than plot of scheme to crush the small media enterprises in state.

A race began to reach the audience advertising avenues were the prizes and these would come largely to newspapers that could convince advertisers that they had more readers than their rivals. Readers ,meanwhile ,were saying implicitly ”we will read newspapers that tell us about ourselves and reflect our concerns.”

The globalization of communication enables us to share in each other’s lives. In this ideal communication environment, the mass media continues to play an important role in democracy, informing people and generating about events and issues worldwide.
The global village is an image of a world in which everyone’s voice has a chance to be heard

As such the intention of creation a new image with fulfilment of unjust picture that will prove much more hazardous, misunderstanding for media and people in Jammu and Kashmir that also bear cost and query upon the thousands of trade jobs in Jammu and Kashmir in near future.